Updated: Nov 11, 2020
Our Bold New Home Design Brand
We're excited to celebrate Phase One Design's 14 YEAR anniversary with the announcement of our fresh new logo!!
As home designers, we get the privilege of helping homeowners design their custom homes and see their dreams come to life with exciting "design reveals". Today, we're doing a special design reveal of our very own!.... Our new logo!
As we do with all our home designs, our new logo design has some very intentional elements to it.
Here's a sneak peek behind the scenes...
This new logo is anchored in a several of our core values and design philosophies.
At the heart of this re brand is our relentless core focus on using creativity to deliver fresh, functional, and timeless design.
You may notice important symbolism in this new logo. The artistic handwritten P, similar to an artists' signature on a canvas, represents our hand-crafted and personalized approach to each and every project we take on.
It also represents simplicity. Which reflects one of our favorite quotes from William Morris "Have nothing in your houses that you do not know to be useful or believe to be beautiful"
"Have nothing in your houses that you do not know to be useful or believe to be beautiful" ~ William Morris
The grounded, classic, serif text of Phase One Design symbolizes the solid foundations with which the entire company is built upon. It symbolizes our solid relationships with our clients, team members, and colleagues.
The timelessness of both the handwritten and classic fonts, and also the colors of black, white, and gold represent our belief that home designs should be timeless, regardless of whether it's a modern or traditional home design, and regardless of preferred client style.
This logo is a fantastic representation of what we are today, while remaining flexible as our design portfolio continues to grow.
Starting today, you'll see these exciting changes out in the world!
You will continue to see our work showcased on our website and social platforms (hint, hint...don't forget to follow us!) 😉